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Privacy Policy Privacy - Security and Protection on the Internet

The topics of data protection and data security often cause uncertainty and questions about the use of online offers. We would like to counter this uncertainty with the highest possible degree of transparency and explain to you in detail here to what extent and for what purpose data is collected when using our website, how it is used and where it is at best passed on. At the same time, we inform you about the rights you have vis-à-vis us regarding the use of your data.

Personal Information

Personal data is information about personal or factual circumstances of a specific or identifiable natural person. Personal data includes, for example, your name, your address, your telephone number and your birthday. Information that cannot be directly or indirectly associated with you, such as the number of users of a page or the popularity of individual websites, is not personal data. They are collected and used by us to optimize our websites, e.g. to increase user-friendliness.
Scope and purpose of the collection of personal data

In order for you to be able to purchase goods or services via our website, we require the following data from you to process the transaction:

-form of address
-First Name, Last Name
-street address
-Telephone number of you or a person designated by you for any queries in connection with your order
-E-mail address for sending order information and order confirmation
-Your preferred language for correspondence or any oral contact
-Selected payment method / financial service provider

You provide us with this personal data by registering as a guest or by creating an individual customer account.

When using our website, the web servers also store connection data of the requesting computer, the websites you visit on our site, the date and duration of your visit, the browser and operating system types used and the website from which you visit us for the purpose of system security. This data is stored anonymously, so that the assignment to certain or identifiable persons is excluded from the outset.

acquiescence

By disclosing your data by registering as a guest or to create an individual customer account and/or by using our websites without registering, you confirm that you are familiar with this data protection declaration and agree to the collection, processing, use and forwarding of your data within the scope and to the extent of the purposes described therein.


Use of cookies

We use cookies to make your visit to our website as pleasant as possible. The cookies we use help us to design the website optimally, to make navigation easier for you and to achieve a high degree of user-friendliness in general. Cookies are text files that are stored on the user's hard drive when visiting a website. They allow information to be stored for a certain period of time and to identify the user's computer. If you accept our cookies, this information will remain on your computer unless you delete it. You can deactivate the collection and storage of your data via this service in your browser at any time.

Use of Google Analytics

Our websites use Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as Google). Google Analytics uses cookies that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. Google assures to observe the data protection provisions of the EU-U.S. Privacy Shield Agreement and has registered with the US Department of Commerce for the EU-U.S. Privacy Shield (information on the EU-U.S. Privacy Shield can be found at http://europa.eu/rapid/press-releaseMEMO-16-2462en.htm). According to Google, the IP address transmitted by your browser within the framework of Google Analytics is not merged with other Google data records, but synchronised with other Google system technologies (e.g. DoubleClick) (for more detailed information, please refer to the following section Usage-based online advertising). According to Google, this data is only transferred by Google to third parties on the basis of legal regulations or in the context of order data processing. By using our website you agree to the processing of the data collected about you by Google and the aforementioned way of data processing as well as the named purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser. You can also prevent Google from collecting and processing data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout. Further information on terms of use and data protection can be found at http://www.google.ch/analytics/terms/de.html and https://www.google.ch/intl/de_ch/policies/.

 

Use of social plugins

Our website uses so-called social plugins from third party providers, e.g. Facebook, Twitter or Google+. The plugins are marked with the provider's logo and can be like buttons or a Google+ button or Twitter button, for example. When you access a website that contains such a plugin, your browser establishes a direct connection to the provider's computers. The content of the plugin is transmitted directly from the offering site to your browser and integrated into the website. By integrating the plugins, the provider receives the information that you have accessed our website. If you are registered and logged in with the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins (e.g. click on the Like button or make a comment), the corresponding information is transmitted directly from your browser to the provider and stored there. Even if you have logged out, the providers collect anonymous data via the social plugins and set a corresponding cookie. This data can be assigned to your profile, provided you log in to the provider at a later point in time. The purpose and scope of the data collection and the further processing of your data by the provider as well as your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the providers.

Facebook Ireland Ltd. and Facebook, Inc.: https://www.facebook.com/policy
Google Inc.: www.google.de/intl/de/policies/privacy/
Twitter Inc.: https://twitter.com/de/privacy

If you do not want the providers to collect data about you via these cookies, you can select the function Block third party cookies in your browser settings. In this case, the browser does not send cookies to the server for embedded content from other providers.


Usage-based online advertising

Our website collects and processes anonymously information about your usage behaviour (e.g. which main and subpages you called up during your visit and which products you were interested in). We use this information to provide you with interest-based advertising and added value. To record your usage behaviour, a cookie is stored on your computer and compared with the corresponding pixel on our website. To optimize advertising based on your usage interests, we use the tools listed below permanently or temporarily and work together with the providers listed below. This information is stored using a pseudonym (a non-personalised, numerical ID number) so that personal identification is excluded. You can prevent cookies from being stored by selecting Accept no cookies in your browser settings. You can also set your browser so that it asks you whether you agree before setting cookies. Finally, you can also delete cookies once they have been set at any time. We use the following tools and providers to collect data for the delivery of usage-based online advertising.

Tool / Provider:

Data protection information and right of objection (opt-out)

Google Adwords conversion:

https://support.google.com/adwords/answer/1722022
https://adssettings.google.com/u/0/authenticated

Google Dynamic Remarketing:

https://policies.google.com/
https://adssettings.google.com/u/0/authenticated

Google Analytics:

https://www.google.ch/intl/de/policies/
http://www.google.com/analytics/terms/de.html
https://tools.google.com/dlpage/gaoptout
https://support.google.com/chrome/answer/95464

Google DoubleClick:

https://policies.google.com/
https://adssettings.google.com/u/0/authenticated

Adwebster:

http://adwebster.com/Pages/about/Data-Protection-Policy.aspx
http://adwebster.com/Pages/about/opt-out.aspx

Criteo:

http://www.criteo.com/de/privacy/

Facebook:

https://www.facebook.com/privacy/explanation
https://www.facebook.com/login.

Twitter:

https://twitter.com/de/privacy
https://twitter.com/personalization

Use of customer master data

If you have placed orders with us via an active customer account, we process these specific data records to enrich the personalised advertising. We only use the data set for the design of dynamic content and the creation of target group segments. For example, to display brand-specific special offers or interest-driven advertising (banner, website or newsletter). In addition, we create impersonal target group segments for all customer data. This usually includes an evaluation of age groups, or the analysis of specific purchasing behaviour. At no time will personal data be enriched or used outside your customer account. Our IT system landscape protects the customer account several times against external access. You can also exclude your own data record from these evaluations at any time. To do so, please contact us at info@reftools.ch


Sweepstakes, competitions and similar actions

On our website we offer you the opportunity to take part in competitions or contests and similar promotions. Personal data such as e-mail address, name, address and, if necessary, other data necessary for the campaign may be collected and processed in order to carry out these actions. All personal data provided in the context of such an action will be used for the processing of the action, e.g. for the determination of the prize, the notification or the sending of the prize.

Newsletter

You have the opportunity to register on our site for our free newsletter. The newsletter may contain news, offers, advertising, product information and competitions. To subscribe to the newsletter we need the following information:

form of address
First name, last name (personal address in the newsletter)
E-mail address (to receive the newsletter)
Preferred language

You will only receive the newsletter if you actively register for this service via a double opt-in. After registering for the newsletter, you will receive an e-mail in which you will be given the opportunity to definitively confirm your registration. You can unsubscribe from the newsletter at any time via the link Newsletter, which is included in every newsletter.

Forms

On our website you have the possibility to get in contact with us on various topics. Depending on the background of the contact, various data are requested in the form. Personal data such as title, first name, surname, e-mail address and type of your request must be provided for the purpose of establishing contact and personal address. You can also enter your order number to refer to a specific issue.

 

Links to other websites

Our website contains links to, as well as images and embedded video content from third-party websites. This data protection declaration does not extend to other providers. We have no influence on whether their operators comply with the data protection regulations and therefore accept no responsibility for the correctness, topicality and completeness of the information provided there.


Disclosure of data to third parties

We will only pass on your data to third parties if this is necessary for order processing (e.g. for delivery) or if these companies process the data for us within the framework of an order relationship. In addition, external service providers commissioned are used in accordance with instructions in order to operate the websites or send letters or e-mails, among other things. All external service providers receive personal data only to the extent necessary to provide the specifically agreed service and are legally bound to our specifications by means of a non-disclosure agreement. The data will not be passed on to uninvolved third parties, unless we are obliged by law or court decisions to disclose and transfer the data.

Right of revocation and inspection

You are entitled to object to the storage of your personal data at any time, unless contractual concerns or legal reasons speak against it. Upon request, you will receive information about the data stored by you free of charge. Furthermore, you have the right to correct, delete or block your data. Under certain circumstances, legal regulations, in particular with regard to data for accounting and bookkeeping purposes, may prevent deletion. The data will be deleted as far and as long as the storage is not necessary for the aforementioned reasons. For all inquiries in connection with your personal data please contact us by mail to info@reftools.ch.

Version 05/2018